If Galentine’s Day had a CEO, it would be Gianna Joyce—and no, it’s not just because she’s decked out head-to-toe in red (though that definitely earns her bonus points).

The 20-year-old content creator radiates the kind of warm, bubbly, hype girl energy you’d want to bottle up and hand out at your next sleepover.

Which is fitting, since she’s about to host an epic one for her Richmond, Va., hometown squad, complete with matching PJs, heart-shaped balloons and hot cocoa. “I’m making everyone a Valentine’s basket with little gifts and treats. I’m a big giver—that’s how I show love,” she shares.

Spend only five minutes with Gianna, and you’d think she was born bestie-coded. After all, if you’ve ever scrolled through the GlowHouse archives (more on that later), you know she’s built an entire empire around friendship and confidence.

But what you might not know? It all started because, for a long time, Gianna didn’t have a space like that herself.

Growing up in Cape Coral, Fla., and then moving to Virginia in fifth grade, Gianna was never exactly the center of her crew. In fact, she was the girl who couldn’t seem to find a squad at all.

“I felt like I didn’t fit in. I was outgoing, a little loud and I had ADHD. When people would pair up in school, everyone else would have a partner…and I wouldn’t. I guess you could say I was the oddball,” Gianna recalls.

While her five younger siblings were busy collecting trophies from dance competitions, Gianna was struggling to find her own thing. She dabbled in singing and softball, but nothing truly clicked. That is, until she discovered content creation.

“When the pandemic hit, I was quarantined at my grandma’s house for two weeks. I had literally nothing else to do, so I started making acting videos and POVs on TikTok,” she says. “Looking back, they were really cringey, but they blew up. People loved them.”

Suddenly, the girl who had spent years feeling overlooked in real life was racking up thousands of views online—and, for the first time, felt truly seen. From there, Gianna expanded her content into more personality-driven posts, sharing story times, videos with her little sister and GRWMs.

“I realized I love being in front of a camera,” Gianna admits. “I feel more comfortable being myself onscreen.” But the more she created, the more Gianna realized she didn’t just want an audience—she wanted a community.

Welcome to the house

In early 2025, after months of watching new content groups pop up on her For You page, Gianna decided to build one of her own.

Enter GlowHouse, a content collective for young creators known for its girly aesthetic and confidence-boosting content (think: affirmations, feel-good challenges and self-care vids).

More than anything, GlowHouse is a community built on kindness and authenticity—something Gianna didn’t see enough of online. “I wanted to create a house based on positivity,” she shares. “That doesn’t mean being perfect or happy 24/7, but just being ourselves, having fun and showing we’re human.”

Whether it’s their spill-all podcast (where Gianna and co-hosts like Julia Hill, Embreigh Courtlyn, PresLee Faith and Tallulah Metcalfe dish on bullying, boy drama and everything in between) or candid YouTube vlogs, GlowHouse keeps it real by embracing the parts of girlhood many creators shy away from. That down-to-earth energy was v. much appreciated—GlowHouse racked up 1.5 million views on TikTok within its first month of launching.

The more successful GlowHouse became, the more Gianna wanted to make an impact IRL. Growing up with very little, her family relied on school donation programs and other means of community support to make ends meet.

Those experiences fueled her passion for giving back: Gianna and the GlowHouse girls have volunteered at women’s shelters, created gift bags for pediatric hospitals and donated thousands of dollars to charity.

“I’ve always cared about helping people who don’t have much. And if all these young girls who look up to us see that, hopefully they’ll want to do the same,” she says.

When girlhood gets heavy

Gianna knew from the start that creating a community meant being there for each other through the happy moments and the tough ones. Nothing tested that more than late last year, when the GlowHouse girls lost their youngest member, Zuza Beine, to cancer.

“I know she was younger than me, but I really looked up to her a lot,” says Gianna. “She always had a smile on her face, no matter what pain she was in. She was genuinely just the brightest light. Her strength motivates me to keep myself together.”

Navigating Zuza’s loss also taught Gianna something important about friendship: “It goes deeper than just hanging out. It requires emotional depth and understanding. It’s being able to call and say, ‘I need you’ and they show up.”

The GlowHouse girls put that principle into practice as they processed their grief: supporting each other behind the scenes with deep talks and daily check-ins—and growing closer through the process. Says Gianna, “We stayed offline for a little while, but then reminded each other that Zuza would want us to keep going, keep smiling and keep making an impact.”

And that’s exactly what she plans to do next.

The best is yet to glow

Gianna has a mood board of passion projects she can’t wait to bring to life. First up? Her brand new comfort clothing line, Homebody, which is launching later this year.

“It’s all about luxury comfort, but by that, I don’t mean expensive or designer. I mean clothing you can feel good and look good in,” Gianna explains. With multiple numerology-inspired drops, she aims to create pieces that feel intentional yet totally wearable, without the hefty price tag.

Then there’s her personal content, which Gianna’s giving a major makeover this year. Instead of posting on the fly, she’s creating a weekly sched of authentic videos meant to help her (and her followers) build better habits.

“It’s all based on things I need to work on myself, like outfit planning, reset routines and gym motivation,” she shares.

And when it comes to GlowHouse? While she’s looking forward to more viral content and fan meet-and-greets (“We had one in NYC that completely shut down Broadway. I cried in the back room realizing that thousands of girls had flown in just to meet us”), Gianna’s ultimate dream is to expand the collective from a digital safe space to an IRL one.

“There are so many women and girls who need better access to jobs and educational opportunities. I want to build a place they can go to get lifted out of whatever situation they may be in,” she says.

Because ultimately, everything Gianna is working on—GlowHouse, Homebody, her own personal brand or sleepovers with her squad—is rooted in the same belief: that everyone deserves a place where they feel supported and empowered. And if that’s not the spirit of Galentine’s, we don’t know what is.

Hey, girl! Just to let you know, this originally ran in our February/March 2026 issue. Read our print mag for *free* today when you click HERE!

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Credits for top two photos:
Photographed by Mike Azria.
Styled by Coco Emery.
Hair by George Fragkioudakis.
Makeup by Christopher Miles.