{"id":318950,"date":"2026-03-28T15:34:25","date_gmt":"2026-03-28T20:34:25","guid":{"rendered":"http:\/\/girlslife.com\/?p=318950"},"modified":"2026-04-01T12:19:36","modified_gmt":"2026-04-01T17:19:36","slug":"exclusive-salish-matter-is-doing-the-most","status":"publish","type":"post","link":"https:\/\/girlslife.com\/trending\/318950\/exclusive-salish-matter-is-doing-the-most\/","title":{"rendered":"EXCLUSIVE! Salish Matter is doing the most"},"content":{"rendered":"

\"\"<\/p>\n

Hey, girl! You can get our special Salish Matter <\/em>collector <\/em>edition of our <\/em>April\/May 2026 issue for *free* when you click HERE!<\/a><\/em><\/h2>\n

S<\/span>alish Matter shut down a shopping mall.<\/span><\/p>\n

Before you imagine her filming a challenge video for her YouTube channel (which, to be fair, she did last year<\/a>), picture tens of thousands of screaming fans lined up in East Rutherford, N.J., all hoping for the chance to meet their favorite social media superstar.<\/span><\/p>\n

That\u2019s exactly what happened last September when Salish hosted a free pop-up event at the American Dream Mall to launch her new skincare line, Sincerely Yours<\/a>.<\/span><\/p>\n

What was supposed to be a mellow meet-and-greet quickly turned into a full-on frenzy. When over 80,000 people started streaming into the parking lot and atrium (triple the amount that Salish\u2019s team expected), the state police had to wrap things up early for safety. <\/span><\/p>\n

\u201cI was honestly thinking, at most, 500 girls would be there,\u201d Salish shares. \u201cWhen I went out onstage and saw everyone, my mind exploded. It was very surreal.\u201d<\/span><\/p>\n

It probably shouldn\u2019t have been a huge shock that someone with over 10 million followers across YouTube, TikTok and Instagram could take over one of the biggest shopping centers in the country. But despite her staggering level of online stardom, Salish is, to put it plainly, a surprisingly normal 16-year-old: She goes to school (we had to reschedule this interview because a teacher asked her to stay late), prefers sweats over everything (she\u2019s currently sporting an oversized sky blue hoodie) and has a low-key obsession with Trader Joe\u2019s Takis (IYKYK).<\/span><\/p>\n

In a way, her grounded energy makes sense. Because long before she was selling out Sephora shelves (more on that in a min), Salish was just\u2026Salish, a girl who loved gymnastics and hanging out with her family.<\/span><\/p>\n

Before the hype<\/span><\/h2>\n

Originally from Nyack, N.Y., Salish spent most of her childhood in motion: playing outside with her older bro Hudson, snowboarding on family trips to Colorado and practicing her backflips (she\u2019s been doing gymnastics since she was a toddler).<\/span><\/p>\n

What might surprise you, though, is that she wasn\u2019t always as outgoing as she seems now. \u201cWhen I was younger, I was really shy. Making content was the thing that helped me come out of my shell,\u201d she says.<\/span><\/p>\n

That started in 2020, when Salish first appeared on her dad Jordan\u2019s YouTube channel. What began as fun pranks and challenges with her family soon evolved into her own personal brand, featuring GRWMs and morning routines. After her family relocated to Los Angeles, Salish\u2019s platform exploded\u2014and more and more followers started turning to her for everyday advice and beauty recommendations.<\/span><\/p>\n

\"\"<\/p>\n

Skincare, solved<\/span><\/h2>\n

The idea to launch a skincare line started with a relatable struggle: being a teen with sensitive skin and zero clue what to use. \u201cMy friends were going to Sephora and buying stuff from Drunk Elephant and Glow Recipe. When I tried them, my skin didn\u2019t react well,\u201d Salish shares.<\/span><\/p>\n

She noticed the same problem playing out in her comments and DMs\u2014girls experimenting with products made for older skin, leaving them with breakouts, redness and irritation. \u201cThere wasn\u2019t enough skincare that\u2019s actually made for tweens and teens,\u201d Salish recalls. <\/span><\/p>\n

That realization sparked Sincerely Yours. Instead of relying on harsh retinols or acids, Salish focused on gentle, age-appropriate formulas with barrier-friendly ingredients like ceramides and hyaluronic acid\u2014without the additives that irritate younger skin.<\/span><\/p>\n

Salish also made sure the line\u2019s aesthetic matched her vibe. \u201cDesigning the packaging and figuring out all the colors and names was my favorite part of the process,\u201d she says. \u201cI wanted to create products that looked expensive without being expensive.\u201d\u00a0<\/span><\/p>\n

Clearly, the idea resonated: Salish didn\u2019t even get to see her line IRL until well after it launched. \u201cEverything sold out immediately. It wasn\u2019t until two weeks later that I could finally go to Sephora and see the products in person,\u201d she says. <\/span><\/p>\n

But even with that level of hype, Salish keeps her own beauty philosophy low-key. She\u2019s the first to admit her GRWM routine isn\u2019t complicated, and her beauty bag is far from overflowing. <\/span><\/p>\n

\u201cI don\u2019t wear much makeup at all,\u201d she shares. \u201cA little on camera, but I keep it light. And definitely not to school.\u201d Tbh, in a world where product overconsumption and the pressure to look perfect can reign supreme, it\u2019s a refreshingly honest take.<\/span><\/p>\n

\"\"<\/p>\n

Staying Salish <\/span><\/h2>\n

With Sincerely Yours taking off, Salish is officially in her booked-and-busy era. Between her line\u2019s upcoming launches (SY\u2019s new Face to Face Time mask<\/a> drops on March 28), tons more YouTube content (including vids with her bestie and fellow creator Nidal Wonder) and summer vacay (her fam\u2019s headed to Lake Tahoe), she\u2019s pumped for the jam-packed months ahead.<\/span><\/p>\n

And as if her sched wasn\u2019t stacked enough, Salish is also kicking off a huge new chapter: She and her dad just signed a partnership with Netflix that\u2019ll bring their content to streaming. The upcoming projects include a mix of real-life and animated series, with the occasional celebrity guest. \u201cIt\u2019ll be similar to our YouTube videos, but on a much bigger scale,\u201d Salish hints. \u201cI can\u2019t wait to start filming!\u201d<\/span><\/p>\n

It\u2019s a ton for anyone to juggle, especially when you\u2019re also balancing homework and extracurrics (Salish plays soccer and runs track, too). What helps her manage it all is leaning on her friends for support and carving out moments to simply\u2026be. \u201cMy best friend Payton and I will go on walks together and just talk about life,\u201d she shares. \u201cMy love language is definitely quality time.\u201d<\/span><\/p>\n

But don\u2019t be fooled. For Salish, the hustle is real\u2014and simply part of her DNA, thanks in part to her years as a competitive gymnast. \u201cHaving to practice for four or five hours every day, even when I didn\u2019t feel like it, taught me discipline.\u201d <\/span><\/p>\n

Gymnastics also taught her another important lesson\u2014when to walk away. Salish recently made the tough decision to step back from the sport after realizing it no longer made her happy. \u201cI can\u2019t think of anything that\u2019s harder on you mentally. It was creating so much extra stress in the back of my mind. I needed to make time for other things I wanted to pursue,\u201d she says.<\/span><\/p>\n

While she hasn\u2019t decided yet if she\u2019ll ever head back to the bars (even though her streak included winning a medal at the USA Gymnastics Regional Championship and mastering a roundoff + back handspring + 1.5 twist + front tuck\u2026casual), Salish hopes other girls understand that it\u2019s OK to change directions. \u201cIf you\u2019ve been doing something and feel scared of disappointing yourself by letting it go, just know you\u2019re not \u2018quitting.\u2019 You\u2019re moving on.\u201d <\/span><\/p>\n

Because with millions of followers, a buzzy beauty brand and a slew of major projects on the way, Salish is determined to stay true to the girl she\u2019s always <\/span>been\u2014authentic, honest and relatable. And if that mall crowd is any indication? A whole lot of girls see themselves in Salish, too.<\/p>\n

Credits: Photographed by Mike Azria. Styled by Coco Emery. Hair by George Fragkioudakis. Makeup by Christopher Miles.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Hey, girl! You can get our special Salish Matter collector edition of our April\/May 2026 issue for *free* when you click HERE! Salish Matter shut down a shopping mall. Before you imagine her filming a challenge video for her YouTube channel (which, to be fair, she did last year), picture tens of thousands of screaming […]<\/p>\n","protected":false},"author":1867,"featured_media":318951,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[296,300,61296],"tags":[80,62647,62645,62646,18014,62643,62642,62644,1498,1980,26363,983],"class_list":["post-318950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","category-celebs","category-cover-stories","tag-beauty","tag-beauty-issue","tag-cover-story","tag-girls-life-salish-matter","tag-influencer","tag-salish","tag-salish-matter","tag-sincerely-yours","tag-skincare","tag-spring","tag-spring-issue","tag-youtube"],"acf":[],"_links":{"self":[{"href":"https:\/\/girlslife.com\/wp-json\/wp\/v2\/posts\/318950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/girlslife.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/girlslife.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/girlslife.com\/wp-json\/wp\/v2\/users\/1867"}],"replies":[{"embeddable":true,"href":"https:\/\/girlslife.com\/wp-json\/wp\/v2\/comments?post=318950"}],"version-history":[{"count":0,"href":"https:\/\/girlslife.com\/wp-json\/wp\/v2\/posts\/318950\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/girlslife.com\/wp-json\/wp\/v2\/media\/318951"}],"wp:attachment":[{"href":"https:\/\/girlslife.com\/wp-json\/wp\/v2\/media?parent=318950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/girlslife.com\/wp-json\/wp\/v2\/categories?post=318950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/girlslife.com\/wp-json\/wp\/v2\/tags?post=318950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}